Genius has once again been named as one of Taiwan’s Top 20 Global Brands. This is the fourth consecutive year that Genius has been in the Taiwan Top 20 Global Brands. The award not only recognises Genius for its determination in long-term brand building, but also demonstrates the result of positioning itself in the global market as well as its strong ambition in building their global branding, the company said.

"We are honoured with Genius being one of the Top 20 Taiwan Global Brands for four consecutive years. The award not only recognises the efforts of brand building in the global market, but also demonstrates the result of the leading brand in emerging markets and the successful transformation from the PC peripheral industry to audio and video industry. Genius will keep investing marketing resources and promoting its brand value, to contribute to building the Taiwan brand value," opined Alex Lee, president, KYE Systems Corp., Genius.

"The award reinstates our claim to be the most innovative product company that brings in lot of value to the customers. Winning the award for four consecutive years says volumes about our R&D capability and the quality that we have been maintaining," commented Me Sandeep Ramani, country manager, OBM sales division, KYE Systems.

The survey evaluates all Taiwan global brands based on financial analysis, the role of branding, brand strength and brand net value to generate a list of the top 20 companies with the highest brand value of the year. According to the Interbrand analysis, there were four brands that grew over 15 per cent, including Genius. And Genius increased their rank to 17th from 19th.