Estée Lauder ambassador Liz Hurley
Estée Lauder ambassador Liz Hurley could have breached Office of Fair Trading rules if she is found to have Tweeted about the company's products for payment - without clearly stating an endorsement. Liz has been the face of the Estée Lauder for 17 years and has fronted promotions such as the company's annual Breast Cancer Awareness campaign. According to The Guardian, Liz's Twitter page included more than 10 references to Estée Lauder's product range, but a spokesman for the actress could not confirm if her contract with Estée Lauder obligated her to Tweet.
The Office of Fair Trading has begun a clampdown on Twitter users and bloggers endorsing products and companies online without clearly stating their relationship with the brand, or using words such as "ad" or "spon" to show that the reference has been paid for. Celebrities such as reality TV star Kim Kardashian can earn up to $10,000 for Tweeting to her 5.6 million followers.
No comments:
Post a Comment