Wear the trend


Pointy shoes, strings of pearls and structured skirts – it’s not a bad remake of a 50s film, it’s time to get back to the flirty fifties in style, with more variety than ever before. Call it the Mad Men frenzy - but fashion this season has gone into the past for some inspiration; with hemlines getting longer, dresses getting fluffier and bows getting bigger and prettier. Fashion forward your wardrobe by re-inventing this look to suit your personality and your body type.

Full Figure

Cinched waists and flattering hemlines makes this trend perfect for curvy girls, as for vertically challenged girls, adapt this trend with skirt suits or simply don on accessories that scream fifties like pearls, head pieces and no-nonsense bags.

While hardcore Audrey Hepburn, Betty Draper and the Mad Men fans can get away in pinched waists, pleated dresses and even, 50s curls and red lips, there are ways to tone it down to suit your subtle style. Wear a full skirt with a skinny belt or pointy shoes and a pussy bow blouse – the pick is entirely yours. Keep it simple, probably add one element to your outfit without overdoing the trend. Go floral, if you're the fun type.

The trend is easy to work into your existing wardrobe, just learn to team the right seperates with the right accessories. The best part? The trend can easily go from night to day depending on how you work with it.

A leather pencil skirt with a soft cardigan can take your from work, lunch through to dinner. For a night on the town, simply pin a sparkly brooch or throw on a gold jacket. This trend is all about clean cuts while still being flirty and feminine so play with textures, prints and accessories to take make this trend yours.
 [12 Oct 2010]

Monsoon Makeover

Shop the look - Monsoon Makeover
Invest in a spunky wardrobe this season and make the transition from summer to monsoon an effortless one.          
                      
With the scorching summer sun behind us, there’s nothing we want more than some showers of blessings or way.  Monsoons are all about revamping your wardrobe, perking up your style with brighter, funkier colours and letting your inner child come out and play. So ladies, do away with the whites and cottons lying in your closet and bring in the neons and pinks to embrace the rains- fashionably.

Not a monsoon goes by without the bare essentials, the quintessential rain coat. Not the dreary, blue-black variety but the fun, bright-neon kind like this Sonya Vajifdar pre-rain jacket in fuchsia pink. With its leopard print inners there’s no excuse to brave the Indian rain without being in-vogue. Don’t want to take your favourite Louboutins or Jimmy Choos on a muddy ride? Invest in some sturdy rain boots. The Nova heart Burberry short rain boots set the mood for a monsoon romance with their classic checks and heart prints. And while we are at it, lets not forget the crucial rain accessory- an umbrella. Opt for the colourful, cheery variety to add some life into the grey skies that the season brings with the season’s fun accessory, the Paul Smith turquoise-hued umbrella.
 

Fall Fashion ripon

Trend: Sequins
Party season is incomplete without the bling factor. Let the glamazon in you paint the town sparkly in this dress; pair it with big hair and slick make-up for a no-nonsense look.
Price: Rs. 5,788
Print dress by CK
Print dress by CK
Trend: Prints
Prints are a huge trend this season as seen on the catwalks of Gaurav Gupta; wear this edgy graphic print dress to accentuate your curves. Try to extend the look with killer heels and a chain-link quilted clutch for a nice brunch with the girls.
Price: Rs, 3,704
Anne Klein Tire Dress
Anne Klein Tire Dress
Trend: Classic LBD
All of us have those days when we don’t feel like dressing up for a party.Instant solution: the classic LBD. This corset dress that falls a little shy of your ankles is a perfect addition to make you feel glamorous any night of the week. Add a statement necklace to spice up the look.
Price: Rs. 4,630
Striped Cowl winter top by Sutton-Studio
Striped Cowl winter top by Sutton-Studio
Trend:  Nautical
The nautical trend is always a breather, seen more off the runways on celebrities like Agyness Deyn and Alexa Chung. Wear this cowl top to work with a boyfriend blazer and brogues to perf

I Make You Look Good

Vogue’s Junior Fashion Editor, Archana Walavalkar takes you behind the scenes of Vogue India's most exciting shoots.
Vogue India arrives in Hollywood:

Supermodel Cindy Crawford, a big fan of ‘Fab’ India?
Being welcomed on set by Fashion Director Anaita Shroff Adajania.


Vogue India, October 2010

 A private screening


 Orissa-based Prince Dance Group performs for the Vogue team while photographer J.F. Campos captures the magic

Million Dollar Baby:

 Prada, D&G, YSL, Stella McCartney, Marc Jacobs and a baby thrown in for good measure.

Rear View

Don’t you love a bit of PDA? Especially when it’s Abhi-Ash.

Vogue at its Peak:


I bet Tenzing dint have his entourage present to take care of his flyaways

Sun, Sand and a fab tan




Cover girl Jacqueline Fernandez takes the plunge in the blissful swimming pool of her beach villa in the Maldives


Vogue India, June 2010

Diving in her Manolos


The underwater Lakshadweep shoot Polaroids

The Vogue team snorkels, holding the sari trail scouting for the right spot

A quick powder and lip touch up

Ready-set-go

To Wear, or Not to Wear? That is the Question.

Above all, remember that the most important thing you can take anywhere is not a Gucci bag or French-cut jeans; it's an open mind" - Gail Rubin Bereny
I cannot work alone; I need people around. So when I was going through the Spring Summer 2010 trend report, I forced my best friend to stay on the line whilst I tried comprehending (and reading out-aloud to her) the main trends.
“Remember, pastels—the Valentino draped dress is a stunner—and the military look—Ritu Kumar (Label) has paid much attention to detail here—seems to be in this season. When you go shopping, look out for clothes that fall under this category.”
Vanentino SS10Label by Ritu Kumar SS10
But moments later, I questioned myself why it’s a necessity for her to look for those clothes? What if she’s happy with a flowery looking skirt instead?
Kavita Bhartia SS10
"Fashion is made to become unfashionable." - Coco Chanel

Chanel’s right. The military look is in full fledge this 2010 season but it’s bound to not even exist in 2011. Out go the green patched up shorts and the golden-buttoned blue jacket along with the willingness to enjoy that particular piece of clothing again. All because it’s “out of fashion now.” Well, that’s a strange concept since my best friend still loves the flowery looking skirt she handpicked, she wears it all the time (yes, even though the trend reports might say so otherwise).
Now don’t get me wrong. I’m not saying go out there in the world and wear what makes you happy regardless of what other people say (even though that’s a great moral), but what I am saying is go out there and shop happily. Wear happily. Create fashion. Create trends. Don’t follow. Fashion isn’t about buying what other people suggest, but rather expressing your inner personality and putting who you are on display...for everyone to admire.
Today, it’s so easy for everyone to dress on par. The news talks about fashion, the magazines report it and the mass-people all blog about it. In this world of trend reports and opinionated people, it becomes even more important for everyone to remember what they really want to portray.
Don’t worry, the fashion magazines (like us, of course) will continue doing their job of talking about the prints, ruffles, and pastel shades that look the best with your skin tone; you should continue taking the expert advice. After all, some things just never change. Petite black dresses, fluffed-up ruffles, and nude shoes will be your best friends forever. For all the rest, just act like an artist: create a painting with the colors we prov

Waist-it-up

My office is super stylish. High heels and beautifully manicured nails—some of us even wake up an hour earlier to blow dry our hair, but that’s a secret. And of course, lavishing clothes. One day, my colleague walked into the office in what looked like a white cotton jumpsuit. Unattractive much? Wrong, she looked fabulous. In fact, for that entire day, I thought she was the best dressed at the office—and that’s a pretty big deal around here, believe me. There was just one thing that transformed this “grandmother-oversized-white jumpsuit” into something that’s goes in-sync with Vogue: a belt.
Show-off your curves, hide your flaws, add color, or even try being thinner. Belts have evolved over the years and today they’re used for more than just holding up your jeans. Take a bloated, long, and boring t-shirt and strap on a chic looking belt…there’s your stylish outfit for the day. Even Giorgio Armani believes in belts; on the ramp this season, he takes a simplistic purple dress and transforms it into something that’s more along the lines of chic. All this just because of the large, intricate, and colorful belt. Who would’ve known?
Giorgio Armani
There’s a few ways to wear a belt. For example, professional women wearing their black skirt and white blouse can mix and match with different types of belts. White belts with an intricate yet classy buckle or even playing with a little bit of color once in a while…it can change an entire outfit’s look.
There’s always room for creativity; a brown belt along with an all-black outfit or even a dressy shirt coupled with a belt to show-off your hips. Sonam Kapoor does a fantabulous job with showing her hips off. A puffy pair of pants and a flowery top goes a long way, but using that brown skinny belt completes the outfit.
Sonam Kapoor
So what are you waiting for? Before you go shopping for new outfits, recheck your closet. Who knows, maybe you’ll realize that old outfits can be revamped with something as simple as 40 inches of cloth.     
By Karishma Galani

Vogue Weekly

The Devil wears Prada, a film that promised to tell it like it is…offering insights into what goes on at a fashion magazine. Are they true or false..? Join me to find out for yourself!

Blue & Blah!!
Having lost yet another lovely weekend to manic Monday, the first day of the week is cruel for any kind of work. Getting in early, my first few moments are well spent. Relaxing in my chair and sipping a hot cup of coffee and warming up my brains. But it’s not long before the Voguette starts strutting in. The peace and serenity of the office is suddenly broken by the loud, clanking of the stilettos of the stars at Vogue.

It’s a temple of fashion worshippers, but the decibel level of clanking stilettos is much higher than temple bells, it’s almost like living next to the airport. As the decibel level peaks… you know that Vogue has officially started functioning.
Mihir Shah

It is an open office environment and yelling across the hall is imperative (telephone conversations are only for gossip). There’s leather and feather, fragrance and fur around me; and chatter centering on the latest shows, the recent opening of Zara and the sad demise of master McQueen. Folders and files steadily pile up on the desks, as the team monitor does her rounds. Work is happening faster than the bullet train at my end--the art desk that’s buried behind huge 17” Mac monsters!

Yes… we do eat!!
Coke
As forks and spoons with snacks and lunch boxes alight from the pantry… it’s clear that this is a Vogue that eats! ‘The boys’ as we call them run up and down like marching ants helping to keep everyone’s spirits high and happy, my favourite time of the day and probably the main ingredient to my happy world…!
There’s food all around you. Steamed but not boiled, baked but not fried.
“Oh I just had a quarter of a cube of cheese, no lunch for me…”
“Oh come-on!”
“No, I’ll be fat and then won’t be able to fit in my dress for the wedding next year! I think I’ll pass!!”

It’s a place where chocolate is a sin, cheese is crime and oily foods the outcast! Soymilk, green tea and salads are the different courses of meals. In total contrast to the rest of the office is the art department… It’s carb central. All the goodie stuff, even chocolates brought back from business or holiday trips only make it to the art desk! Kebabs, deserts, rolls, fried chicken and fish… the real action is all here!

Teatime on Tuesday
Time to catch up on deadlines, stories and yes… DEATHLY THREATS!!  It’s the best time to get the daggers out… We gather in hushed voices in the conference room, wondering who is being guillotined today. “Why is it so late? How could you be so irresponsible? Make sure you don’t do it again! Can you give me an extended deadline, please? I promise I’ll do better then!

Fun Fridays!!
The same conference room turns into a wine and cheese central… There’s wine and cheese, beer and chips… Everyone indulges in chat, gossip and news. This side of the office mingles with that side…Vogue and GQ i.e.

Rishna
And sometimes, there’s a birthday cake as well, sometimes a crazy party to celebrate something, like Christmas, or anniversary, a pool tournament even…really!

It’s almost like a farewell before the weekend. We are indeed a merry making family!

Branded- ‘Cinderella and her Choos’
Vintage is great, but last season is passé… it’s not too hard to believe that the girl who can kill you with her words is also a walking brand-store! The Leiber clutch, the Manolo boots and the stunning Stella dress…are some of the things that run in the Voguettes’ blood. The sharp tongue and the Chanel bag--two things that make Vogue what it is!! Afterall, before it’s in fashion, it’s in Vogue!

Vogue Team
My awards for the week…
  1. The zero degree award: to the voltas on my head that results in a brain freeze every now and then… but keeps our generators running…
  2. The modern day fairytale award: to the fashion closet, where the Diors, Dolces, Armanis and Vuittons live happily ever after.
  3. Mr Indespensible: ME! I’m told everyday that the girls wouldn’t eat what little they do if it weren’t for me! Glad to be of service!
By Mihir Shah


Yes… we do eat!! Coke
As forks and spoons with snacks and lunch boxes alight from the pantry… it’s clear that this is a Vogue that eats! ‘The boys’ as we call them run up and down like marching ants helping to keep everyone’s spirits high and happy, my favourite time of the day and probably the main ingredient to my happy world…!
There’s food all around you. Steamed but not boiled, baked but not fried.
“Oh I just had a quarter of a cube of cheese, no lunch for me…”
“Oh come-on!”
“No, I’ll be fat and then won’t be able to fit in my dress for the wedding next year! I think I’ll pass!!”

It’s a place where chocolate is a sin, cheese is crime and oily foods the outcast! Soymilk, green tea and salads are the different courses of meals. In total contrast to the rest of the office is the art department… It’s carb central. All the goodie stuff, even chocolates brought back from business or holiday trips only make it to the art desk! Kebabs, deserts, rolls, fried chicken and fish… the real action is all here!

Teatime on Tuesday
Time to catch up on deadlines, stories and yes… DEATHLY THREATS!!  It’s the best time to get the daggers out… We gather in hushed voices in the conference room, wondering who is being guillotined today. “Why is it so late? How could you be so irresponsible? Make sure you don’t do it again! Can you give me an extended deadline, please? I promise I’ll do better then!

Fun Fridays!!
The same conference room turns into a wine and cheese central… There’s wine and cheese, beer and chips… Everyone indulges in chat, gossip and news. This side of the office mingles with that side…Vogue and GQ i.e.

Rishna
And sometimes, there’s a birthday cake as well, sometimes a crazy party to celebrate something, like Christmas, or anniversary, a pool tournament even…really!

It’s almost like a farewell before the weekend. We are indeed a merry making family!

Branded- ‘Cinderella and her Choos’
Vintage is great, but last season is passé… it’s not too hard to believe that the girl who can kill you with her words is also a walking brand-store! The Leiber clutch, the Manolo boots and the stunning Stella dress…are some of the things that run in the Voguettes’ blood. The sharp tongue and the Chanel bag--two things that make Vogue what it is!! Afterall, before it’s in fashion, it’s in Vogue!

Vogue Team
My awards for the week…
  1. The zero degree award: to the voltas on my head that results in a brain freeze every now and then… but keeps our generators running…
  2. The modern day fairytale award: to the fashion closet, where the Diors, Dolces, Armanis and Vuittons live happily ever after.
  3. Mr Indespensible: ME! I’m told everyday that the girls wouldn’t eat what little they do if it weren’t for me! Glad to be of service!

A week in my life


To cure your Monday morning blues, head to the appropriate desk to get the fix you need-whether it’s banishing your dark circles or getting your sugar rush.
Tuesday:

Nothing like walking in at 10 am and finding a pair of Louboutin’s waiting for me at my desk…

Wednesday:

Fellow Voguette adds a splash of color to a gloomy monsoon day.
Thursday:

I bet this doesn’t happen in your office!!
Friday:

Voguettes “hard at work”

Fashionably Beautiful of course!

The first ever Vogue Beauty Awards finally took place last night amidst much fanfare! 4 months of rigorous planning and over a thousand products later, the entire beauty industry and our favourite women got together at the fabulously lit Rooftop at the Trident. The lovely pink tint set the mood for the evening - over tons of champagne and some seriously beautiful women the topic of discussion was obviously, beauty products!

The awards were hosted by our editor Priya Tanna (who looked lovely in a classic red sari by Pratima Bhatia, chandelier earrings and hair done up in a glamorous side part)).

The Beauty & Health Director Geeta Rao (in a chic Abraham & Thakore shift; glitzy Choos and sexy bed head tresses)

The Vogue ladies were present in their fashionable best and also put to test some of the autumn winter makeup collections for the beauty department – Fashion Director Anaita Shroff Adajania went for ladylike chic in a taupe dress by hot favourite Atsu and Chanel’s new stone grey eye shadow

Junior Fashion Editor Archana Walavalkar sizzled in a tiny hot pink Raakesh Agarwal number teamed with a molten gold eye; Fashion Features Editor Priyanka Khanna opted for a fashion-police proof LBD by All Saints ; a vintage snake cuff and her signature eyeliner; Junior Features Editor and resident watch expert Rishna Shah found her little silver dress in a tiny boutique in Geneva (where she attended the watch fairs!);

Fashion Coordinator Archana Thani in a delicious yellow mustard one shoulder and lastly me after frantic searching went for a dark chocolate Monisha Jaising embellished one shoulder dress paired with dramatic eyes (with a hint of khaki shadow as suggested by the Beauty Director! )

By Priyanka Kapadia