Swedish Blogger Designs For H&M

From being commentators to creators – bloggers are taking the fashion world by storm. One such blogger going the extra step is Elin Kling, a Swedish fashion blogger who is set to create a capsule collection with H&M.

The collection consists of nine styles and two accessories will be available to buy only in Sweden from 3^rd February. The style will be minimalistic with a slight edge, which according to Klin is a reflection of her personal style.

Elin Kling started her fashion blog, Style by Kling, in 2007 and is the first blogger to collaborate with H&M. While, Jane Aldrige of Sea of Shoes blog is another blogger who has created a line of shoes for Urban Outfitters in the past, this is the first time a fashion blogger is creating an entire clothing collection for a high-street brand.

Shruti Thacker